Received a letter from a friend

Well, today when I open my mail I receive this letter from Henry which is as follows.

Dear Fred,

I am SHOCKED. I CANNOT believe that many subscribers
think that we are still in the information age, where
they can just set-up a couple of ebooks and make it
big online.

The truth is....

Those days are OVER. By thinking that we are STILL
in the information era, regardless what you do to
accomplish it, just know that it CANNOT be DONE. WHY?

LOOK. In the past, when you came up with a great
information product, you were able to simply set up
a small pay per click (PPC) campaign by using google
adwords, BAM, then the deal is DONE.

But NOW...

When you set-up those campaigns, you are going to see
competitors who are in the niche you are targeting,
follow in your footsteps. They will start to go
against you.

Your competitors will start asking a ghostwriter to
write an ebook (Close to what you have). They will
set-up an identical campaign. -- It is legal anyways,
as they are NOT copycatting the exact words in your
product.

In addition, you are going to see a price competiton,
where they start lowering down the price of their
product. They add more features. When you see these
circumstances, it is "NO-BRAINER" you are going to
do the same thing.

In the end, NOBODY WINS!

"How do I Know All of This?"

Well... I have four different niches that I consistently
cash in from. In the past, I could easily dominate the
whole market. However, since the information age is
OFFICIALLY OVER, I started to see people following what
I do in those markets.

They created an ebook.
They set-up an almost identical PPC campaign.
They lower down the produt's pricing.

Since my entire business is based on a systemization
process, I am able to go beyond my competitors. In
addition, they are even SHOCKED that I could lower
the price down to the point that they can BARELY breath.

Some of them complain to my office, saying that I am a
jerk and so on. However, this is the reality on the
conceptual era.

Everything is NO LONGER based on how good your product
is. (It is NOT even close!) Of course, high quality
product counts, but if you CANNOT survive, who will
care about your high-quality products.

This is WHY I bought out my competitors' product line.
This is WHY many of my friends start to buy the rights
on certain Internet marketing products.

This is VERY SCARY!

I do NOT care who you are.
I do NOT care where you come from.
I do NOT care how experienced you are on your business.

However, if you still think that we are in the
information stage, instead of conceptual age, you
set your foot for FAILURE. How is that possible?

There is NO how!

I am already aware of this since Summer 2005. In fact,
when a good friend of mine, Mike Filsaime affirmed my
suspicion in New York during his presentation, I really
had to tell you.

In addition, when I was with the elite group last time
with Jeff Walker, Rich Schefren, Mike Filsaime, Brad
Fallon, and many others, they KNOW the key to conquer
the niche is NO LONGER just about getting a product
out there.

It is BASED on conceptual.
It is BASED on strategy.

I do NOT know what else to tell you.

I am going to give you an update tomorrow on my finding
about the web 2.0.

For NOW, I STRONGLY encourage you to read one of my
blog posts, where I talk about the importance of having
a high priced product.

This is ONE of the biggest strategies many of our
alliances, including myself use to CONQUER the whole
market place we are into.

I know I am the type of guy who is always telling
you like it is. This information age issue has been
bothering me for a while NOW!

That ends Henry letter. The internet marketing game
has changed its rules. When you start something new
and shows sign of making some money your competitors
follow you like your own shaddow.