This article explains a few things about false perception of e-business, and if you're interested, then this is worth reading, because you can never tell what you don't know.
I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.
a. E-Business Is Easy, Wrong!
This is the real Fact Of Life! - nothing worth doing is easy, not life, not business, not online marketing. Those that are telling you that Internet marketing is a no brainer are selling you a pile of bull stuff, it just isn't true. Net marketing, like any other kind of marketing, online or off, takes work. It's not as easy as turning on a spigot and watching your "tub" fill with customers and profits.
But this isn't to say that there aren't simple techniques and strategies you can employ that will make marketing on the net easier to do and cut out all the "trials and tribulations" many go through. I, on a daily basis, use several powerful yet simple to employ strategies that allow me to attract more traffic, get more customers and make more money. Many of these techniques I've mastered myself, some I've discovered and tweaked and adapted and adopted for my own uses - why reinvent the wheel when it's already available for me (or you) to use?
b. You Can Get Hordes Of Hungry Buyers Just By Duplicating The Same Thing Everyone Else Is Doing!
How many ebooks have you downloaded in the last week, the last month, the last year? How many ezines, articles, tip sheets, discussion board posts have you piled up hoping to find that one "secret" that will blast you to online marketing success? How many of those pieces of information seem like they all give you the same advice? Stuff like "To get traffic write articles, submit to search engines, trade links, use discussion boards, and on and on and on..."
Enough already! Yes, those strategies and techniques work, but you're battling everyone else that's using the same things. It seems like everyone is running around like headless chickens trying to place that one article, to buy that one ezine ad, to get that one reciprocal link, to try to score that one top ten listing on a search engine - it's enough to make you dizzy and insane!
Some of the best strategies to use for attracting targeted, "paying" traffic are probably some of the simplest and easiest to put to work… and they're some of the most obvious techniques too. For instance, I wasn't aware at how simple it could be to get "power" traffic and "hungry" customers until one day I sat back, looked at everything I did and realized that I was working too hard trying to put easy tactics to use (and maybe you are too!) - it taught me a big lesson, and one I hope to share with you.
c. You Can Instant Riches Through The Internet!
Okay, let's dispel one more big pile of bull stuff right here. Yes you could become rich on the Internet quickly, but it's most likely that it won't be as fast as overnight or in a week… not even I, and I've had some major successes, became an overnight success. I tell you this not to discourage you but to prepare you for reality.
You're probably constantly running into sites promising that if you buy this book or that system or this solution or that software program that you'll be hauling gold bricks to your bank almost overnight. I don't blame people for believing the promises, after all we're all in business to be successful and make some money - hopefully lots of it! And yes, there are some that have had some fairly fast windfalls on the net, but if you scratch beneath the surface you'll discover what some call the "back story," the real secrets behind their explosive success - often many of them worked long and hard to reach their "pot-o'-gold" before anyone had ever heard of them.
The reality is this, it's not about becoming "disgustingly" rich from online marketing… few of us will ever have that opportunity. But it is about building a business that gives you the freedom and ability to follow your dreams, enjoy life more, quit chasing the rat race and creating a lifestyle that makes you and your family happy - of being able to get away when you want to, of being able to afford to go on dream vacations, of being able to give your children, or spouse (or significant other), or closest family and friends what they want and need without worrying about how you're going to do it.
And you do it by working on your business: developing, refining, employing, testing, tweaking new strategies, new methods, new ideas, new products, new angles and approaches, new ways of getting peoples attention - going into each new day of online marketing with a philosophy of constant and never ending improvement both for yourself and your projects. I'm happy and content with my business, with what I do, with the products I create, with the people I help - and it's something I'm hoping to help you discover too!
That's how things stand right now. Keep in mind that any subject can change over time, so be sure you keep up with the latest news.