2 Important Basic Things

Basically the principles of internet marketing or e-business is nothing new to business enterprise. In the traditional business we usually have a business premise. Than come the product, packaging, pricing and promotion. This is what I learnt from Philip Kotler 's marketing textbook.

In e-business we also have the above range of factors but with some additional minor differences. Our business premise or shopfront is our website. This is the entry point of our potential customers.

The 2 important factors among others are traffic and sale (conversion of viewer into purchaser).
If we can master and control these 2 factors , we have made it in internet marketing.