In my last post I was touching superficially about traffic building and conversion rate. Now I recalled I misssed on one more crucial factor, that is website design. Without attractive design I won't even want to read further. It is so natural, without even realising, I just click to the next site.
There is no hard and fast rule to this. Even experienced web designer are puzzled by this. Rules can be laid and applied but the site still did not get sufficient attention from surfer or prospective clients.They have to test and tweak, retest and retweak until the desire target could be achieved. Web designing is an art in itself. The bottom line is whether surfer like it or don't and leave for good.
Beside this, the site must be user friendly, that is ease of usage. All the required button are easily found and the whole site well mapped out for easy navigation.
Stripped out all the Adsense, affilate banners and free gift items to bribe the surfer, does he or she leave our site with something that is useful or with empty handed. If there is no value added to him, than it is a sure recipe for him not to come back.
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